AJIO, launched in 2016 by Reliance Retail, is a premier Indian e-commerce platform for fashion, lifestyle, and beauty products. It offers a curated selection of over 1.3 million styles, including exclusive international brands, trendy apparel, and its own label, "AJIO OWN". Known for its indie, handpicked, and on-trend collections for men, women, and kids, AJIO operates via a hybrid model